By Sarah Hyndman 

I’ve been chatting to artist friends recently who’re interested in psychogeography. I always assumed that psychotypography would be a similar field, just with type instead of geography. Searching hasn’t turned up much but I think psychotypography describes what I do pretty well so I think it should be a thing. 

Since psychogeography describes the effect of a geographical location on the emotions and behaviour of individuals (Tate), then I propose that psychotypography describes the effect of the typographic environment on the emotions and behaviour of individuals. 

I love that an early influence was the flâneur, or urban wanderer. I think my Dalston Type Safaris could be considered a flâneur’s ramble through lettering in the urban environment.

I’m Sarah Hyndman, founder of Type Tasting and the author of books including the bestselling Why Fonts Matter (Penguin/Random House). I’m in the process of writing a new book.

I’ve made this website ready for some experiments, yes it's very empty right now.